Coreutils Feature Shorts - Automatic Budget Rollovers
Coreutils handles all the campaign budgeting for you. It begins with 2 basic constraints that set the guardrails for all your campaigns. Setting these values lets you operate without having to micromanage utilisation of your allocations.
The Max Value Constraint
Sets the total campaign budget for the duration of the campaign.
The Per Day Constraint
Sets the budget for each day ensuring you don’t blow through your entire campaign budget on the first day.
Here’s how easy it is to create these constraints via the API.
It’s even easier via the web console. With both of these in place you can run campaigns without having to worry about overshooting your budgets.
Surplus Budget
On days where the turnout has been less impressive, the surplus budget for a given day ( or past days ) can automatically be re-allocated to the remaining duration of the campaigns by the click of a button on the campaign page.
And it’s just as easy to do it via the API
That’s it.
Happy Couponing!